The British Academy for Training and Development presents this training course in (Management of tourism festivals) to all professionals wishing to learn proper methods to coordinate and organize successful tourist festivals, with specific perspectives and objectives. Tourism Festivals are of the modern tourist attractions that have been recently adopted in many countries to attract Media and Foreign Visitors, through such Events, Festivals, or shows; a certain activity or a series of tourism activities would be held within a certain area or city, or including trips to various locations with the same event.

Tourism is one of the several activities that require constant attention, planning and coordination, in order for the Tourism Sector to achieve good results. Tourism Economy became more significant during the second half of the 20^th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.

The British Academy for Training and Development presents this course for the following audience:

• Managers and owners of Tourism Establishments and Facilities.
• Employees in the Hospitality sector.
• Managers of Hotels and Resorts.
• Directors of major hospitals specialized in treatment attracting International Tourists.
• Tour operators.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.
• Tourism Project Managers.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Basic requirements for the establishment of Tourism Festivals.
• Major tourism attractions and facilities sought by customers within Tourism Festivals.
• Methods to organize Tourism Festivals and the management of such event towards success.
• Proper techniques to attract tourists and raise their positive expectations.
• Marketing skills and methods to win clients.
• Organization of travels and tours.
• Understanding the importance of Strategic Planning in tourism development.
• Providing a sustainable approach to tourism proposals.
• Impacts of biodiversity and environmental changes on Tourism Sector and Sustainability.

• Preliminary practical steps to prepare for the establishment of Tourism Festivals.
• Methods to benefit from successful festivals and events, and turn them into annual events targeted for all sectors of local and foreign visitors.
• How to include a wide variety of activities that are interesting to the largest number of tourists and clients.
• Foundations of successful tourism projects and events.
• General successful Frameworks for Tourism Festivals and Events.
• Employment in Tourism sector.
• Marketing and Advertising.
• Major Elements and Trends of Tourist Demands